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Working Naked is a blog dedicated to helping anyone working from home either part time, full time... Read More Lisa Kanarek, Home Office Expert Lisa Kanarek

The Naked Truth: how they did it

Do you ever wonder what motivates someone to start a business and what inspires their business ideas? Meet business professionals from around the country and find out what sparked their business ideas.

logoBusiness: The Swim Squad, founded by Aquatics Director Jordan Meher, provides-certified swimming instructors to drive to parents’ homes or community pools to teach swimming lessons.

Motivation: Consumer demand. “While in college, I used to drive around town and teach swimming lessons and was so busy I had to turn potential clients down.  After graduating with a degree in Civil Engineering, my phone continued to ring although I was trying to get a “real” job as an engineer.  After doing some research, I realized there was no program that would send instructors to a parents home pool!”

Outcome: “After 3 successful summers of running The Swim Squad, I have over 25 employees and just recently completed our Franchise Disclosure Documents to become a franchise and spread swimming safety across the country!”


logoBusiness: Founded by Jessica Cohen, Bucksmontmom.com provides a friendly, practical environment with continuously updated information about what’s going on in Bucks County, PA

Motivation: Layoff. “One Thursday I decided I might try my hand at launching a much-needed site in this region (Bucks County, PA). By Monday I had an abbreviated business plan and five pages worth of ideas. Bucks and Montgomery Counties, the suburbs of Philadelphia, are commonly known as BucksMont so the site is appropriately named bucksmontmom.com.”

Outcome: “bucksmontmom.com is receiving a great response and a strong following. I am currently planning two exciting events for the Spring. The advertisers are starting to contact me and the site continues to gain popularity.”

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