When it comes to a blog, looks aren’t everything. You have to keep your readers interested, make it simple to navigate your site and have a professional look. Easy, right? Not so much. The Social Media Examiner post “7 Essential Design Elements for Great Business Blogs” breaks the process down into seven things you should include in your blog to grab your readers from the beginning.

• Graphic header with name of blog, tag line and author name

• Email subscribe form

• About page with photo

• A variety of media: text, video, audio

• Plenty of white space to make it easy to read

• Links to share your content

• Links for readers to connect on your social networking sites

The post includes a short video showing blogs that use these elements. It’s worth checking out.