The story behind Working Naked®

Working Naked is a blog dedicated to helping anyone working from home either part time, full time... Read More Lisa Kanarek

Why friends don’t always make good employees

During my almost 20 years of working from home, I’ve never hired friends to work for me.  Although now I consider the freelancers I’ve worked with throughout the years including a graphic artist, an editor, web designer and CPA, friends.
Unlike Duff Goldman and the Charm City Cakes team of friends I described in another post, [...]

Think creativity over cash when marketing your business

Marketing your homebased business can be challenging and frustrating, but it doesn’t have to be expensive.  In another Working Naked post, a few entrepreneurs shared their low-cost, highly effective ways to market their businesses on a budget. A few more entrepreneurs share their marketing secrets.
“Unpaid public speaking is a fantastic way to drum up [...]

Don’t be a dummy…learn smart ways to market your business

The folks at Copyblogger are no dummies. They know that if they fill their site with valuable advice about writing a blog and marketing online, their readers will want more. What kind of people are they?
Obviously they’re brilliant, generous and Internet savvy because they’re offering Internet Marketing for Smart People, a 20-part, free email [...]

Why can’t we all work naked?

Working naked — working without the help of an assistant, accounting department or an IT staff — makes sense considering that technology makes it easy to work anywhere, anytime. So why can’t we all work naked? Consider a few of the many benefits of working from home:

There’s no commute
You’re not stuck in a cubicle
Technology lets [...]

Marketing your business on a budget takes creativity

When you add up the expenses of running your own business, sometimes there’s not much money left for marketing. So when money is tight, you need to be creative. I asked homebased business owners to share out-of-the-ordinary, proven strategies they’ve used to market their businesses. Here are a few of the tips I collected.  [...]