The story behind Working Naked®

Working Naked is a blog dedicated to helping anyone working from home either part time, full time... Read More Lisa Kanarek, Home Office Expert Lisa Kanarek

Martha Stewart whips up a batch of social media tips

When I think of social media, Chris Brogan and Brian Solis come to mind, not Martha Stewart. So what does this culinary queen and media mogul know about social media? Apparently a lot. In a recent blog post, Jesse Stanchak of SmartBlog On Social Media highlights a few of the social media tips Stewart shared [...]

Why you may be losing followers on Twitter

Do you take the time to weed out the list of folks you follow on Twitter? Lisa Barone, Co-Founder and Chief Branding Officer at Outspoken Media, Inc., culls through her Twitter list monthly and stops following some people while adding others to her list.  I do the same thing every few months and each time [...]

How tweet it is

With only 140 characters per message, is it possible to mess up a tweet? Absolutely. According to Lisa Barone, Co-Founder and Chief Branding Officer at Outspoken Media, Inc., “Tweeting is an art.” Her blog post “How To Write Better Tweets” is filled with several to-the-point tips to help you improve the way you tweet including:
Think [...]

Tell the truth online, Pinocchio

I love it when someone says, “It’s true…I read it on the Internet.” Keep in mind that these people are serious.  Do you know how hard it is to keep a straight face when someone says that?  I’m not implying that everything on the Internet is made up but the reality is that it’s challenging [...]

Communicate first, sell second

I don’t read Twitter direct messages anymore (unless they’re from someone I know). Why? Because I’m not interested in “enhancing” anything, I don’t want a loan and if I needed to find a business coach, I wouldn’t use one who solicited me on Twitter.
Maybe I’m missing something.  Shouldn’t a direct message be used for [...]